Miss Del Rey, the sultry singer that's been capturing hearts since "Born to Die" was released earlier this year, is officially a fully fledged style icon. Front row at fashion weeks, endless mentions of style pages with her 60's inspired big hair and bold make-up, Lana Del Rey is the woman of the moment.
It was only a matter of time before brands sat up and took notice. Press Officer for H&M, Victoria Chappell states "We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way."
The campaign is set to launch in September, with the advert featuring Del Rey's own spin of 'Blue Velvet' as the soundtrack. Of the collection, H&M have focused on a more feminine woman, with powdery pinks, as you can see from the released pictures below, and knitwear as a key focus with wine red accessories. Totes amaze balls.
What do you think of Miss Del Rey as the new face of H&M?
